How I Build a Content Strategy Without Opening ChatGPT

When people hear the words “content strategy,” they often think about big companies, expensive software, or some magic tool that does all the work. But let me tell you, I maximum try to avoid using ChatGPT or any other tool like that. My way is simple, easy, and anyone can do it even you.

You don’t need to be a tech expert or spend a lot of money. You just need to use your eyes, ears, and a bit of common sense. If you have a notebook and a phone, you are ready to start your own content journey.

Before I create any content, I ask myself one important question: Who do I want to talk to?

For me, it’s usually small business owners and young people want to grow online. Maybe you have a small shop, or you are a student trying to get noticed. I think about your problems:

• How can you get more customers?

• How can you make your shop or service famous in your local area?

• What are your dreams and worries?

I imagine sitting with you at a tea shop in, listening to your stories. This helps me understand what you really need.

Finding Ideas Around Me:

I don’t look for ideas in big books or websites. I look around me:

• What are people sharing on Instagram and Facebook?

• What do my friends post on their WhatsApp statuses?

• What questions do people ask me when we meet?

Whenever I see something interesting, I quickly write it down in my notebook or type it into my phone. This is my “content seed.”

Everyday life gives me plenty of ideas. For example, if I see a shop owner posting about a festival offer, I note it down. If someone asks me how to get more likes on their posts, I write that too.

After collecting ideas, I don’t rush. I sit down and make a simple plan. Here’s how I do it:

Choosing Topics

I pick a few topics that I think will help my audience. For example:

• “How to use Instagram for your shop in Kerala”

• “Best times to post photos and stories”

• “How to reply to customer messages”

Planning My Posts:

I decide which days I want to post. I don’t try to post every day. I start with two posts a week. This is easy to manage and keeps me regular.

• I use a wall calendar or the reminder app on my phone

• I mark the days I want to post

• I write down the topic for each day

Keeping It Real and Simple:

I don’t try to make my posts look like big brands. I use my own photos, even if they are not perfect. Sometimes, I add Malayalam words because that’s how we speak here. People like to see real life, not just polished pictures.

• I share stories from my own life or from people I know

• I use simple language, just like I am talking to a friend

• I avoid using difficult English words

This makes my content feel friendly and easy to understand.

If you are waiting for the perfect tool or the perfect time, you will never start. Here’s what you can do right now:

Steps to Begin:

• Take a piece of paper and write down who you want to help

• Look around you for ideas, listen to your friends, check social media, watch what      people are talking about

• Write down every idea, big or small, in your notebook or phone

• Pick two days a week to post something helpful or interesting

• Use your own photos and words don’t worry about being perfect

Remember,

You don’t need ChatGPT, expensive tools, or any magic formula. Your own eyes, ears, and heart are enough. People want to hear your real voice and see your real life.

You Are Ready:

Building a content strategy is not just for big companies or tech experts. If a simple person like me in Kerala can do it, so can you. Start with what you have. Use your own ideas and experiences. Be regular, be honest, and most importantly, be yourself. That’s the best content strategy you can ever have.

So, take that first step today. Your story is waiting to be told and people are ready to listen.

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